{"id":2196,"date":"2026-10-10T02:28:56","date_gmt":"2026-10-10T02:28:56","guid":{"rendered":"https:\/\/website.mimshack.co.za\/?ms_resource=what-is-local-seo"},"modified":"2026-10-10T02:28:56","modified_gmt":"2026-10-10T02:28:56","slug":"what-is-local-seo","status":"publish","type":"ms_resource","link":"https:\/\/website.mimshack.co.za\/?ms_resource=what-is-local-seo","title":{"rendered":"What Is Local SEO?"},"content":{"rendered":"<p>Local SEO is the practice of optimising a business&#8217;s online presence so it shows up when nearby customers search for relevant products or services \u2014 for example, searches that include a city or &#8220;near me&#8221;.<\/p>\n<p>It typically involves keeping business information (name, address, phone number) consistent across the web, setting up and maintaining a Google Business Profile, gathering genuine customer reviews, and making sure a website&#8217;s content clearly reflects the areas it serves.<\/p>\n<p>For businesses that rely on local customers \u2014 rather than a purely online, nationwide audience \u2014 local SEO is often more impactful than general SEO efforts alone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO is the practice of optimising a business&#8217;s online presence so it shows up when nearby customers search for relevant products or services \u2014 for example, searches that include a city or &#8220;near me&#8221;. It typically involves keeping business information (name, address, phone number) consistent across the web, setting up and maintaining a Google [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","ms_resource_category":[40],"class_list":["post-2196","ms_resource","type-ms_resource","status-publish","hentry","ms_resource_category-seo"],"_links":{"self":[{"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=\/wp\/v2\/ms_resource\/2196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=\/wp\/v2\/ms_resource"}],"about":[{"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=\/wp\/v2\/types\/ms_resource"}],"version-history":[{"count":1,"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=\/wp\/v2\/ms_resource\/2196\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=\/wp\/v2\/ms_resource\/2196\/revisions\/2210"}],"wp:attachment":[{"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2196"}],"wp:term":[{"taxonomy":"ms_resource_category","embeddable":true,"href":"https:\/\/website.mimshack.co.za\/index.php?rest_route=%2Fwp%2Fv2%2Fms_resource_category&post=2196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}