What Is Local SEO?

Local SEO is the practice of optimising a business’s online presence so it shows up when nearby customers search for relevant products or services — for example, searches that include a city or “near me”.

It typically involves keeping business information (name, address, phone number) consistent across the web, setting up and maintaining a Google Business Profile, gathering genuine customer reviews, and making sure a website’s content clearly reflects the areas it serves.

For businesses that rely on local customers — rather than a purely online, nationwide audience — local SEO is often more impactful than general SEO efforts alone.